so, has anyone else been seeing those billboards that just say YOU in some quirky font? been really confused, because there’s no other copy or trademark or logo or any sort of identifying feature? yeah. ME TOO.
finally last night i drove past a bus shelter, saw the same YOU, but this time the O was replaced with… a cell phone. i was a bit disappointed that this mysterious billboard campaign was all for a new cell phone, but the more i look into it, the more i appreciate it.
the campaign is for HTC’s phones, the tag being “quietly brilliant,” which i really like, maybe just because i feel like their billboards are quietly brilliant..yeah..
it focuses on how their phones help YOU achieve whatever it is that you want to do (texting? gps? camera? email? tweeting? youtube? more?!). anyways, it’s got me thinking about an HTC phone, they look pretty nice, especially in a sea of iPhones and blackberries.
